Arla | showing the flip side

Arla shows its flip side

Sweden’s leading dairy company has a long tradition of putting interesting content on the back panels of their product cartons.

Over time, this has come to be a very strong part of the Arla trademark and an effective channel for communicating the company’s brand values.

Solution

We respond to overall brand input, creating each panel design with a unique and lateral approach that engages the consumer in various ways. Linking the panels to web content has also been an important key to finding out which ideas really rock.

Results

We have made over 100 panels. Every new panel reaches over 2 million people.

 

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