Big Image | Hey, we do great things – but no one understands exactly what!

Hey, we do great things – but no one understands exactly what!

Big Image is the world’s leading producer of wide format images on soft materials. Our challenge: to clarify their offer.


To get everyone in the company aboard, we united under a common star: Mr Jacques Cousteau. Serving as our brand character, the pioneer is used to provide inspiration on a daily basis – from welcoming new co-workers to building the world’s largest printers. We created a visual identity that in every tiny detail portrayed a skilled, creative and entrepreneurial company with a generous heart. The logo is the essence – a friendly B, too big for its box. Combined with a thorough communication strategy, we started to re-brand the Swedish/German company as an obvious market leader, with an undisputable level of knowledge and service.


Following the implementation, last year’s sales increased by 15%. Brand awareness has also grown, and Big Image now receives frequent invitations to speak at industry seminars and trade shows worldwide. The design has been nominated in Svenska Publishingpriset, Resumé and Print Stars in Germany.

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Big Magazine – an inspirational quarterly publication – encourages clients to take their solutions to the next level, by cross-referencing different industries and showcasing creative producers. It also doubles as a continuously growing reference bank for the company’s sales department.