Simon and Emma Laiti, well-known restaurateurs in northern Sweden, identified a missing spot on the local gastronomic map
– a place where people could enjoy great food at reasonable prices, shop quality products and socialise from early morning until late at night.
Bror Rudi created a design with a series of playful logos to communicate the different features. The main logo is a artic rasberry branch – a typical berry for the region. Digging into the local folklore, we came across hundreds of beautiful graphic textile patterns. Since these patterns often have a family origin, we created a unique yet traditional-style pattern for Hemmagastronomi. An unpretentious and enthusiastic presence in social media enhances the true soul of Hemmagastronomi.