KFX | New name. New future.

New name. New future.

One of Sweden’s leading recruitment companies went from offering low level staffing to becoming a Human Resource Partner. This meant a need for a new communication strategy and position.


We changed the name and developed a new visual identity communicating a company focused on long-term partnership. The visual identity included a distinct logo and a design that radiated experience, confidence and quality.


When the new website was launched in 2015, it was very well received by the company’s external consultants – a good sign that we were on the right track.

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