Roxen | More than just IT geeks

More than just IT geeks

Expectations were sky-high when we developed a new identity for the pioneers who built Sweden’s very first (and the world’s sixth) web page.


Our mission was all about transforming Roxen from a high tech software company to a visionary media partner. We chose to highlight their history and knowledge by using the smallest controllable element of a picture represented on a screen – a pixel. The logo is an R, based on the teletext font Prestel. For the web page we developed a custom-made font, in which the 1980’s meet the future.


“We chose Bror Rudi because we like the way they think. The agency’s team has helped and challenged us with an identity that shows people both where we’re coming from and where we’re headed. The project has been a fantastic journey, and we are extremely satisfied with the results,” says Roxen’s CEO, Per Östlund.

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IT pioneer Roxen, once creator of Sweden’s first website, is now the world’s leading provider of web publishing tools. Roxen has been ranked one of the most innovative technology companies internationally, and has won the Red Herring Top 100 Europe Awards as well as a finalist position in the Top 100 Global Awards.