Salk | I just hate loosing

I just hate losing. / Björn Borg (SALK member)

One of the world’s leading tennis clubs needed a common platform. The challenge was to involve the entire club – including trainers, administration, kids, seniors, elite players and thousands of parents – in one mission.


After a market survey, a thorough analysis and numerous workshops with the staff and board, we launched SALK’s new brand strategy with a redefined vision and core values. In addition to the brand platform, the visual identity was subtly upgraded, and a signage system for the club’s interior design was developed. The brand platform was launched in connection with SALK’s 100th anniversary, for which we also created a special logotype celebrating the club’s legendary history.


SALK now offers a world-class tennis environment and has become even more of a second home to its members.

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