Big Image Systems

Brand strategy, visual identity and communication for the world’s leading producer of wide format images on soft materials.


With a passion for large-scale printing, Big Image has evolved from a small, garage-based production site and become the leading producer of prints on soft materials for a worldwide market, with offices all over the world.
When we met Big Image for the first time, we saw a company battling obvious misconceptions. In reality, Big Image was a fast-moving and inspiring organisation, but due to practically non-existing communication, valuable opportunities were being missed. In the meantime, price-aggressive, low-quality competitors were stealing the show.


Given this, we decided to move the brand towards its true audience – innovative forerunners in the theatre, television, film, event, art and retail industries. Clients who could appreciate the value of great work based on solid knowledge, innovation and craftsmanship – all encompassed in stellar service, no matter what. To get their attention, we established a new category: Big image communication. The promise? Bigger image experiences – focusing on the unique, distinctive experience Big Image has become renowned for.


Big Image has been nominated in Svenska Publishingpriset 2012 for the Big Magazine and PrintStars in Germany 2012.